Forty-seven percent of U.S. travelers in 2025 opt for multigenerational or family trips, a dramatic 17% jump from the previous year. The national shift toward family travel is perfect timing for San Antonio. The travel industry’s contribution of a record-breaking $21.5 billion impact in 2024 reflects a city on the rise.

San Antonio’s mix of culture, cuisine and family-friendly attractions makes it a top destination for travelers of all ages. Photo credit: Depositphotos.

The city’s tourism boom not only underscores its growing appeal to families who crave meaningful shared experiences but also drives economic growth. Spending by visitors supports more than 147,000 hospitality jobs and delivers $507 million in tax revenues to regional governments. Family travel drives prosperity for the re

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