After a lull in funding activity, eco-friendly direct-to-consumer (D2C) brands are back in the spotlight, with investors loosening their purse strings. These startups , which peaked with $60 million in funding in 2022, are witnessing renewed traction, having raised $29.2 million so far this year. This marks a sharp rebound from just $0.59 million in 2024 and $17.6 million in 2023, according to data from Tracxn.

Last week, sustainability -focused homeware brand EcoSoul Home entered the soonicorn club with a $20 million funding round led by Accel and Bajaj Fin Securities, among others. Earlier this month, sustainable solutions startup Amwoodo secured $4 million in pre-Series A funding led by Rainmatter. In July, Bengaluru-based Bambrew raised $10.3 million in a strategic round for

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