GapStudio has released its new Fall 2025 campaign, starring none other than Gwyneth Paltrow and lookalike daughter, Apple Martin.

It is the mother-daughter duo’s first-ever fashion campaign together. Unless, of course, you count the Goop ads the pair starred in, shot by Paltrow’s husband Brad Falchuk, on an iPhone during the Covid lockdown. “I mean, it doesn’t really count,” Paltrow shared with Vogue Magazine .

In a press release, Gap President & CEO Mark Breitbard shares, “Gap has always been known for campaigns that bridge generations and shape cultures,” adding, “Partnering with Gwyneth and Apple continues that legacy, offering a fresh perspective on timeless design.”

Standing side-by-side in denim, Paltrow and Martin look more alike than ever .

The collection features reimagin

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