Having found its footing with the NFL, Amazon Prime Video is turning its attention to the basketball court.
The streaming giant is introducing a number of new streaming features, including onscreen updates of betting odds during the course of a game, as it gets set to begin its long-term NBA rights deal. The Prime NBA schedule begins October 24 and will feature 67 games in all. The platform will also be a conduit for games via add-on subscriptions like NBA League Pass and FanDuel regional sports networks.
Along with the personalized bet tracking and Odds View, which technically operate through viewers’ FanDuel accounts and not the Prime Video platform, the new features include a fully customizable Multiview. It lets subscribers to Prime Video and League Pass watch a combination o