TENXYOU, the purpose-driven sports and athleisure brand co-created by Sachin Tendulkar, officially launched its brand movement through a pair of films that brought to life the brand’s core belief: shifting the nation from sports-loving to sports-playing.

The films serve as a cinematic ode to the power of play by portraying how sport transcends competition, reminding us that its truest expression lies in joy, freedom, and connection., to communities uniting in shared play, the films capture moments that feel authentic and deeply human.

Anchored by Sachin’s presence and voice, they highlight how play is not only about athletic performance, but also about finding purpose, belonging, and joy in everyday life.

For too long, sport in India has been seen as the domain of athletes and professio

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