Two years after SAG-AFTRA reached an agreement with the AMPTP over unauthorized use of artificial intelligence, an AI-generated “actress” was introduced. Her name is Tilly Norwood, and she has a Wikipedia page. Unveiled by her creator, AI talent studio Xicoia and Particle6 CEO Eline Van der Velden , at the 2025 Zurich Film Festival’s Zurich Summit, the studio claimed that Norwood could land representation with real talent agencies — prompting widespread concern across the film industry.

“Xicoia doesn’t intend to limit itself to a few characters. The studio’s goal is to develop a universe encompassing over 40 digital personalities, which will coexist within a coherent narrative,” Xicoia’s website reads. “In practice, this means that events in the life of one character will have consequen

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