Jimmy Fallon is premiering a brand new reality TV show tonight (Tuesday, September 30)!

On Brand is a new NBC reality competition series, airing at 10 p.m. ET immediately after The Voice . The premiere will be available to stream on Peacock the next day.

Here’s a plot summary: “Hosted, executive produced and created by Jimmy Fallon , On Brand with Jimmy Fallon follows what happens when Fallon starts a premier marketing firm – the On Brand Agency – and fills it with the most creative, clever and competitive go-getters he can find. Bozoma Saint John , former C-suite executive at Uber and Pepsi, steps into the role of Chief Marketing Officer of the On Brand Agency. Fallon and Saint John will task 10 creatives to think out-of-the-box and reimagine marketing in

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