Californians are paying $60 per pound for cult-favorite butter that sells out in minutes during online flash sales.

Premium butter sales surged double digits while mainstream butter grew only 1.1%, as consumers prioritize this “little luxury.”

Despite economic uncertainty, shoppers refuse to downgrade butter quality, with some spending over $100 including shipping.

Every other Friday, exactly at 3 p.m., a highly coveted product goes on sale and sells out within minutes.

The limited release isn’t for the drop of a new sneaker or the latest Labubu. It’s for butter.

Saxelby Cheesemongers sells up to 60 pounds of cult-favorite Animal Farm Creamery butter at an eye-popping $60 per pound during its online-only flash sales. The average cost of butter is about $4.36 per pound. Made in Vermont

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