Key Takeaways

If you are going to sell your company for a premium, you need to answer the question: “Who will buy my company, and what are they looking for in an acquisition?”

To answer this question, you first need to analyze your company to know what you bring to the table in an acquisition.

You must also understand the major buyer types — strategic acquirers, sophisticated financial buyers, lifestyle buyers and industry buyers — and learn what they’re looking for in an acquisition.

You founded your business with two financial objectives in mind — to make enough money so that you and your family could lead a decent lifestyle and to build something of value that you could eventually sell . Depending on where you are on your career path when you exit the company, the proceeds from th

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