OpenAI is debuting what it bills as its most advanced video generation model yet, alongside a new iOS app designed to bring artificial intelligence -powered video creation to everyday users.

The Sora 2.0 model builds on an earlier version released this year as a research preview. OpenAI said the new release represents a major leap in physical realism, audio-video synchronization, and multi-shot storytelling.

The new app, which is also called Sora, is invite-only to start with and will let users create, remix, and cameo in AI-generated videos using text or images with built-in controls for safety, likeness, and provenance.

The rollout is already raising concerns around intellectual property rules.

The Wall Street Journal reported Monday that OpenAI is notifying studios and talen

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