An Amazon event wouldn't be an Amazon event without the brand pushing its own devices. While Amazon tends to stick strictly to the end of any Prime event's end cutoff time, it doesn't shy away from putting Amazon devices on sale early. So naturally, several Echo deals, Fire Tablet deals, and Blink camera deals are already live the week before Prime Big Deal Days kicks off on Oct. 7.

A few devices are even beating their Prime Day prices from July: Particularly of note are the Echo Show 8 dropping to $99.99 (compared to $109.99 in July) and the Echo Buds with Active Noise Cancellation dropping to $34.99 — a 71% discount only matched during Black Friday 2024. There are a ton of great Fire TV deals — they just happen to be on Fire TVs from non-Amazon brands, like Insignia and Hisense. T

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