OpenAI has launched Sora, a new social app that brings AI-driven video creation directly to users, marking the company’s entry into the short-form video space. The app, currently invite-only and available on iPhones in the US and Canada, blends generative AI with TikTok-style feeds where users can create, share, and remix clips. Advertisement

A Social App Built on AI

Unlike traditional video platforms, Sora is centred around AI-generated content. At its core is a feature called “cameos,” which allows users to upload a one-time video and audio recording of themselves. This verified likeness can then be used to generate short clips, either by the user or by friends, with full control over access and deletion. OpenAI says this co-ownership approach ensures users remain in charge of how the

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