MILAN — Amid a complex international scenario, White Milano organizers continue to look beyond the realm of the traditional trade show paradigm, strengthening its partnership with Middle East buyers and brands.
The four-day trade show dedicated to small and medium-sized ready-to-wear brands opened Sept. 25 and closed Sept. 28.
Organizers registered 364 exhibitors at the show’s Via Tortona space. About 55 percent of the brands were from outside Italy, up from the 45 percent registered a year earlier. The number of visitors fell year-on-year to 14,412 from 15,602. But the number of foreign buyers rose 7 percent, with a marked increase from the Middle East , particularly Saudi Arabia , where White Milano’s owner, M Seventy, has long been active. There was also strong attendanc