Maxell House has a new name... well, kind of.

The popular coffee line is rebranding to Maxwell Apartment .

The gesture, the company explained in a press release , is to remind fans the brand is “synonymous with great tasting, affordable coffee.”

“In a time where value matters now more than ever, Americans seek value in areas of their everyday, including where they live with nearly a third opting to rent versus purchase a home,” Maxwell House said in the release. “As a real coffee for real people, with its “Good To the Last Drop” legacy, the name change celebrates the same principle that guided Maxwell House for more than a century – smart choices add up and choosing Maxwell House means enjoying a quality cup of coffee without the cafe price tag. To celebrate, the brand is offering c

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