An American coffee giant is downsizing — but only in name.

Maxwell House recently announced it is changing its name for the first time in its 133-year history to “Maxwell Apartment.”

Why?

Well, with “nearly a third (of Americans) opting to rent versus purchase a home,” according to the U.S. Census Bureau, the brand says it’s aiming to help today’s consumer, who faces rising coffee and home prices , save with affordable coffee.

“Two-thirds of American adults drink coffee every day, which can add up quickly, especially these days,” said Holly Ramsden, head of coffee for North America for Kraft Heinz , Maxwell House’s parent company, in a press release. “Maxwell House believes no one should have to go without great tasting coffee and Maxwell Apartment delivers the same delic

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