Louisiana’s Cajun Bayou Tourism has unveiled its new campaign, “Geaux Bold,” inviting visitors to explore a destination that thrives on authenticity and unapologetic spirit. The initiative highlights Lafourche Parish, often called “Louisiana’s Cajun Bayou,” as a vibrant cultural hub less than an hour from New Orleans yet worlds apart in experiences.

Life along Bayou Lafourche combines laid-back charm with adventure, reflecting the bold personalities of residents eager to share their unique way of life. The region’s heritage traces back to the Acadians who settled there more than 250 years ago, establishing traditions of resilience, hard work, and celebration that continue to define the area today.

The campaign name, “Geaux Bold,” plays on the local Cajun spelling of “go,” a familiar che

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