Maxwell House is changing its name for the first time in 133 years, rebranding to 'Maxwell Apartment' to match America's changing living conditions for a limited time.

The popular coffee brand acknowledged that nearly a third of the population is opting to rent rather than purchase a home, which is why it's temporarily dropping the name "House" for "Apartment."

“Two-thirds of American adults drink coffee every day,3 which can add up quickly, especially these days,” said Holly Ramsden , Head of Coffee, North America at the Kraft Heinz Company, in a press release . “Maxwell House believes no one should have to go without great tasting coffee and Maxwell Apartment delivers the same delicious taste people know and love, at a value that celebrates all our fans are doing to make smart

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