Capgemini has signed a five-year agreement to become the official digital transformation partner of Six Nations Rugby, covering the men’s and women’s Six Nations Championships as well as the Autumn and Summer Nations Series.

The deal, which runs until 2029, positions the French IT consultancy at the centre of rugby’s efforts to modernise its fan engagement strategy.

Under the partnership, Capgemini will apply artificial intelligence (AI) and advanced analytics to create data-led products aimed at enhancing the viewing and engagement experience for rugby fans. This includes developing insights into match performance and producing tools that appeal to both new and existing audiences.

Commenting on the partnership, Six Nations Rugby CEO, Tom Harrison, said that it would be “instrumental in

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