Formula 1 has renewed its licensing agreement with F1 Authentics, operated by UK-based Memento Exclusives, extending the partnership through to 2030.

The deal secures the platform’s position as the official provider of F1 memorabilia and supplier of officially licensed show cars.

Launched in 2019, F1 Authentics has become a key commercial avenue for the sport, offering fans and collectors access to both historical and contemporary assets. The platform sells memorabilia including race-worn items, car bodywork, and signed equipment, alongside complete race cars and repurposed products such as wheel rim coffee tables and brake disc clocks.

Commenting on the partnership, Formula 1’s COO, Emily Prazer, said the partnership had “opened new avenues for fans and collectors,” highlighting its ro

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