Esports Charts, one of the leading analytics platforms in global esports, has launched a new Media Value metric, a tool designed to measure the sponsorship potential of tournaments across thousands of events.

The metric, now available free of charge, marks a major step toward transparency in a fast-evolving and highly commercialized industry.

The Media Value calculation assesses the market cost of a standard 1% on-screen banner displayed throughout a tournament broadcast. It integrates factors such as viewership numbers, broadcast length, regional advertising rates, language coverage, and logo visibility to provide a consistent benchmark for sponsorship worth.

Describing the initiative on how important it is for the industry, product manager at Esports Charts, Viktor Proniakin, said: “M

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