Days before the fatal shooting of Maga activist Charlie Kirk , US news blog Jezebel published an article declaring that its staff had paid witches on Etsy to curse him. The bizarre coincidence of the post’s uncanny timing has put a spotlight on the thriving market for online spells.

Digital selling platform Etsy has become the “go-to site for spell-casting services”, said Taylor Crumpton in Time . Although these products were banned on the website in 2015, they are still being sold under the label of “entertainment services”.

‘A sense of peace and empowerment’

Witches have had a serious rebrand in the last few decades. Gone are the days of being social pariahs, the “expansive and multi-dimensional” depiction of witches in pop culture has brought with it a more positive view of witch

See Full Page