India’s creator economy is witnessing exponential growth with influencer marketing affecting more than $350 billion in consumer spending. The rise of short-form video platforms, followed by accessible internet and smartphones have all been propelling e-commerce growth in the country.

The presence of numerous AI-driven tools, have resulted in users having to scramble through multiple platforms in each phase of their content creation. Indian startup Blinkit-AI is one of the first companies to recognise the gaps in content creation faced by individual creators, small businesses and large enterprises alike.

“Creative production is scaling faster than the tools that support it,” shared Anubhav Pandit, CEO and Founder of Blinkit-AI. “We aim to reduce friction so teams can focus on strategy and

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