Hawthorn Football Club has unveiled its 2025 AFLW Pride Guernsey, a powerful symbol of inclusivity, belonging, and community. The guernsey will be worn in Round 9 when the Hawks face Gold Coast at Kinetic Stadium, giving fans a chance to see the design showcased on-field.
This year’s Pride Guernsey builds on the foundations of the club’s 2023 and 2024 editions, evolving into an even bolder celebration of pride and equality. At the heart of the design is the rainbow hawk, emblazoned across the front of the jumper, representing courage, unity, and the shared strength of the Hawthorn community.
More Than a Striking Visual
The rainbow hawk is intended to embody diversity across the club’s players, supporters, and wider community. It serves as a reminder that football is a place where everyo