Automotive brand GWM has announced its first-ever cricket sponsorship, signing a multi-year partnership with Big Bash League (BBL) clubs Sydney Thunder and Sydney Sixers.

The deal follows GWM’s recent appointment as major sponsor of AFL powerhouse Richmond Football Club from 2026, underlining the company’s growing investment in Australian sport.

Under the new agreement, GWM becomes co-major sponsor of Sydney Thunder and automotive sponsor of Sydney Sixers. The partnership will see GWM branding featured on Thunder kits, along with fan activation zones at both clubs’ home matches, big-screen stadium integrations, and community engagement initiatives across New South Wales.

GWM Australia & New Zealand CEO, John Kett, said the partnership highlights the company’s long-term focus on embeddin

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