Not many brands appear in Vogue just a month after launching. Today, however, we present a notable exception. Why? Because over the course of London Fashion Week , members of the team kept independently spotting hard-edged yet ultra-refined shoes anchoring the looks of some of the most stylish show attendees and partygoers – from Princess Julia to Keira Knightley ; Sydney Lima to Suki Waterhouse . After much puzzling over who was behind the street-style set’s fave new footwear, the answer revealed itself: Lili Curia .

“Who is this mysterious Lili?” we asked ourselves. “Where did she come from? And why haven’t we heard her name around these streets before?” Well, for starters, she doesn’t actually exist. “She’s an alter ego,” explains Chili Palmer, the label’s founder. “‘Curi

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