With Zoho launching the Arattai chat app, the instant messaging arena is witnessing a lot of action lately. The homegrown Arattai chat app promises to challenge the global dominance of Meta-owned WhatsApp. Positioned as a robust Indian alternative, Arattai is aiming to steal market share by focusing on the unique needs of users in emerging markets. The rise to the number 1 spot on the Apple App Store list hints that India is willing to try a homegrown alternative to WhatsApp.

But how does Zoho’s Arattai compare to Meta’s WhatsApp? Available for more than a decade, WhatsApp has established itself as the widely accepted platform to communicate. But has it been overshadowed by Zoho’s homegrown solution? That’s what we are about to find out with a short feature-to-feature comparison.

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