Is agentic AI about to go mainstream?

Handcrafted marketplace Etsy ( ETSY -0.19% ) reported a nearly 5% drop in gross sales on its platform when it released financial results for the second quarter of 2025. But OpenAI -- the world's most recognizable artificial intelligence (AI) start-up -- could finally give the flailing marketplace the boost that it needs.

On Sept. 29, Etsy stock soared 16% after OpenAI announced that it was partnering with the e-commerce platform for a brand new AI product. It's called Instant Checkout. And it will allow users of OpenAI's ChatGPT to order Etsy products directly in the chat.

Etsy won't be ChatGPT's only partner. OpenAI also announced that Shopify ( SHOP 6.52% ) integration is coming soon. Shopify is an e-commerce software company

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