Daijiworld Media Network - Mumbai

Mumbai, Oct 4: Reliance Consumer Products is making a strategic foray into India’s Rs 30,000-crore packaged water market by launching a new affordable brand named Campa Sure, according to a report. This move aims to disrupt the space currently led by established players like Bisleri, Coca-Cola’s Kinley, and PepsiCo’s Aquafina.

To ensure wide reach and efficient production, Reliance plans to partner with multiple regional bottled water companies. These collaborations will focus on bottling operations, technology sharing, and branding, enabling Campa Sure to leverage local expertise and infrastructure for faster market penetration.

Aggressive Pricing to Win Market Share

Campa Sure will debut in northern India with highly competitive pricing, offering 25

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