New Delhi: Major companies across sectors, including automakers, consumer electronics, and consumer goods, have reported record sales during the nine-day auspicious Navratri period, according to data shared by leading firms.

The robust sales were aided by the recent GST reform, which saw a substantial drop in tax rates, leading to price reductions across consumer goods, appliances, such as TVs (above 32-inch screen size), air conditioners and automobiles.

The industry reported a spike in sales from day one on September 22, when the new slashed rates came into effect.

Encouraged by this, the makers of automobiles, appliances and consumer electronics expect a double-digit growth, in volume and value terms, in the almost 45-day-long festive season this year, which will conclude after Diwa

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