New Balance ’s UK arm saw its net profit jumping in 2024 with the company saying that the leap was driven by sales and margin growth across wholesale and direct to consumer channels “where both consumer demand and brand strength continue to increase”.

And it said there was a similar uplift in intercompany sales as the trend seen within the UK market was largely replicated across other subsidiaries. Although the full company name is New Balance Athletic Shoes (UK) Limited, it also sells its products to other markets.

So let’s look at the numbers. Turnover increased by 16.3% year on year from £882 million to £1.026 billion. It was the first time that sales had topped £1 billion.

And the accounts showed that during the year, UK-specific turnover rose from £265.6 million to £301.1 million,

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