Jessica Lane Alexander and Lori Hall McKissic spent a year planning one of the biggest leaps of faith in their professional careers.

The experienced marketers first met two decades ago, working for Turner Broadcasting. In 2019, they decided to start their own multicultural creative agency and spent the next year figuring out how to build it. In February 2020, they launched their company, Pop’N Creative , and nabbed a major contract out of the gate to create a live, in-person experience for Disney’s Freeform channel at the Essence Festival later that year.

Then the world shut down.

But the two were able to leverage their expertise and the personal brands they’d built to keep their fledgling business alive and then thrive.

“It turned out to be a wild start … it shakes you in the beginn

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