PNN

New Delhi [India], October 6: Actress and entrepreneur Mouni Roy has been named brand ambassador for Ivana Jewels, a lab-grown diamond jewellery brand. To mark the partnership, Ivana has released its first television commercial with the campaign line "See it. Wear it. Believe it," focusing on style , confidence , and self-expression.

The film avoids technical claims around lab-grown diamonds and instead highlights aspects like design, individuality, and the personal joy of jewellery. Shot in a behind-the-scenes format, it shows Mouni Roy rejecting scripted lines and urging viewers to "see for yourself," emphasising Ivana's design approach.

Ayushi Jindal, co-founder of Ivana Jewels, said: "MouniRoy represents the modern woman who values authenticity and individuality, which a

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