Artificial intelligence (AI) can enable anti-competitive conduct such as predatory pricing, “self-preferencing,” and price discrimination, the Competition Commission of India (CCI) said in a market study report on “AI and Competition.” The study recommended industry-led self-regulation, proportionate safeguards and transparency standards to ensure safe and ethical use of AI technologies.

The regulator noted that dominant firms can dynamically adjust prices to eliminate competitors and then recoup losses – a strategy that harms long-term market health.

What did the report say?

“Bundling AI solutions with existing products may further consolidate market power, making it harder for independent providers to survive. Personalised pricing may raise competition concerns, especially when transp

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