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Adobe Analytics predicts 2025 holiday online shopping will exceed $250 billion for the first time.

AI, social media influencers and discounts will drive increased consumer traffic.

Electronics, health tech and gaming gear will be among most sought-after gifts this year.

In spite of lagging confidence, persistent inflation and a weakening jobs market, U.S. consumers are expected to spend a record amount in online purchases over the upcoming holiday shopping season, according to a new report.

On Monday, Adobe Analytics released its annual winter holiday shopping forecast, projecting a record $253.4 billion in online sales between Nov. 1 and Dec. 31, a 5.3% year-over-year increase.

Adobe analysts expect big jumps in sales driven by artificial intelligence tools, social media

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