Zac Prince, the former chief executive and co-founder of collapsed crypto lender BlockFi Inc., is back in the digital asset industry as the head of Galaxy Digital’s new banking platform, Galaxy One. The move marks Prince’s return to a leadership role less than three years after BlockFi’s bankruptcy, which followed the implosion of crypto exchange FTX.

Galaxy hired Prince earlier this year to oversee Galaxy One, which launched today and allows users to earn yield on cash deposits and trade both cryptocurrencies and traditional equities. The appointment places Prince at the center of another effort to merge crypto services with mainstream finance but this time, under markedly different conditions.

In an interview with Bloomberg, Prince said his personal risk appetite is “more conservative”

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