In 2018, Bari Weiss, then an opinion columnist at the Times , wrote about the so-called Intellectual Dark Web , a loose “alliance of heretics” who were “making an end run around the mainstream conversation.” Adherents were photographed for the article in literally dark settings: glowering out from under an umbrella, perched amid mossy branches, standing half-obscured by bushes. Though they came from different ideological backgrounds, Weiss wrote, these figures—including Eric Weinstein, the managing director of Peter Thiel’s venture-capital fund, who had “half-jokingly” coined the movement’s name; Joe Rogan, an “MMA color commentator and comedian” with a hugely popular podcast; and Jordan Peterson, the already best-selling philosopher—felt they had been ostracized by legacy media outlet

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