The Competition Commission of India has called on enterprises to conduct self-audits of their AI systems. (Photo: Pixabay ) Show Quick Read Summary is AI Generated. Newsroom Reviewed

In a move to address emerging challenges posed by artificial intelligence in digital markets, the Competition Commission of India has called on enterprises to conduct self-audits of their AI systems to proactively tackle potential competition concerns.

The recommendation forms a key part of the CCI's latest market study titled "Market Study on Artificial Intelligence and Competition," released on Monday.

The study highlights the growing risks of AI-driven unfair business practices such as algorithmic collusion and price discrimination, and urges companies to embrace transparency and accountability in th

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