Luring customers away from rivals is challenging and expensive, especially in the automotive industry. Lucid is getting better at it.

Lucid Group ( LCID -3.27% ) has been performing better these days than it has in the past. A company once plagued by disappointing sales, product delays, and manufacturing hiccups finally began gaining sales momentum in late 2024 and throughout 2025. Unfortunately, just as investors enjoyed a little bit of positive momentum, the Trump administration decided to roll back electric vehicle (EV) incentives, including the $7,500 federal tax credit that disappeared on Sept. 30, as well as introduce tariffs on imported vehicles and automotive parts.

While Lucid will almost certainly feel the pain of the tax credit's absence during the fourth quarter, t

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