PR and communications vet Shannon Buck is joining Paramount , where she’ll serve as exec VP, head of communications and PR for Paramount Direct to Consumer. In the new gig, which officially start Monday, her oversight includes global communications and publicity strategy.

Buck joins from NBCUniversal, where she was most recently exec VP of intergrated communications. The Paramount hire reunites Buck with former Netflix colleague Cindy Holland , who recently took over as head of streaming for the merged Paramount Skydance company.

At Paramount, Buck will work closely with Holland and chief communications officer Melissa Zukerman on all direct-to-consumer communications and publicity.

“Shannon is a seasoned strategic communications executive with over 20 years leading publicity and

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