The Ring is a fantastic horror film that still gives me the chills. I can easily recall the movie’s iconic poster, which features a white ring on a black background and a creepy title font — I didn’t see the movie until years after it first released, but even the thought of it frightened me. So I’m very confused as to why Instagram picked a similar vibe for the debut of Instagram Rings, a new “award” that’s intended to celebrate creators and creativity.

Instagram has assembled a panel of judges, which includes Spike Lee, Marc Jacobs, Marques Brownlee, and, uh, Instagram head Adam Mosseri, to “nominate their favorite creators and vote for who they think deserves a spot on the final list.” The creators that win get a real, physical ring, and on their Instagram profile, they’ll get a special

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