AEG Europe announced a landmark agreement on Tuesday (Oct. 7) that will make its U.K. venues the first to run on the country’s greenest energy.
The European subsidiary of the global live entertainment promoter AEG has collaborated with green energy company Ecotricity on the agreement, which includes the introduction of PPAs (Power Purchase Agreements) with a 100% renewable energy supply, and is backed by hourly-matched REGOs (Renewable Energy Guarantees of Origin).
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The PPAs will allocate specific renewable energy as