Amazon has dropped a set of “gunless” James Bond posters from its Prime Video streaming platform after protests that it was sanitising the brand that its studio arm, Amazon MGM studios, bought for more than $1bn in February .

The streaming platform had issued a new set of digital poster artwork , to coincide with James Bond day on Sunday , intended for use as thumbnail imagery on its own and other platforms. However fans quickly noticed that even by the standards of bland streaming-platform imagery, the results were particularly startling.

Most prominently, all guns appeared to have been removed from already well known images, including a portrait of Sean Connery cradling a Walther PPK pistol in his crossed arms used as a publicity shot for Dr No, and now in the National Portrait

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