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When it comes to cars , few automotive brands have captured the cultural zeitgeist quite like Mazda. Who can forget the “Zoom Zoom” commercials of the early aughts, or the iconic red Mazda Miata (a.k.a. the “MX-5”) stealing scenes in almost every hit TV show and movie of the Nineties?

For music fans, Mazda has also become a powerhouse in the car audio space. From a 30-year partnership with Bose on custom sound systems, to constantly tweaking and enhancing the vehicles’ acoustic housing (say, to conceal noise or to get better response from the speakers), Mazda has long made music part of its priority list when it comes to designing cars.

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