OpenAI has announced a major expansion of ChatGPT, introducing a system that allows developers to build interactive applications directly inside the chatbot. Starting Monday, users will be able to access apps from companies such as Booking.com, Expedia, Spotify, Figma, Coursera, Zillow, and Canva without leaving their ChatGPT conversations. Advertisement

The announcement came during OpenAI’s annual developer conference, DevDay 2025. The company also unveiled a preview of its new Apps SDK, a developer toolkit designed to make building ChatGPT-compatible apps easier.

“We want ChatGPT to be a great way for people to make progress, to be more productive, more inventive, to learn faster, to do whatever they’re trying to do in their lives better,” said CEO Sam Altman. “[Apps inside of ChatGPT

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