The Pet Shop Boy Neil Tennant once remarked that every successful musician has what he called ‘an imperial phase’, during which they can apparently do no wrong. In the case of Taylor Swift, the most successful and famous musician on the planet, her imperial phase has lasted from 2012, when she released her breakthrough album Red, until now, when she gifted the world her latest record, The Life of a Showgirl. It’s 2025’s most anticipated and most hyped release, following her lengthy, world-conquering Eras tour, and handily comes off the back of her engagement to American football player Travis Kelce, who many of its songs are about.

Some of Swift’s fans are making a valiant effort to defend the album

In other words, it’s a guaranteed success, and from a commercial perspective,

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