When President Trump warned that pregnant women and children should avoid taking Tylenol, the wellness industry was ready to pounce.

“Your choices are NOT take mainstream drugs or suffer. There are alternatives,” wrote Kate Tietje, co-founder of the homeopathic products company Earthley Wellness, on Facebook soon after Trump’s Sept. 22 announcement. The company’s “ Feel Better Fast ” tincture promises to address fevers and headaches with ingredients including echinacea and fennel seed.

Influencers like Holistic Heidi and Organic Minded Mom posted discount codes to Dr. Green Life Organics and other herbal alternatives, while Ali Miller RD and Rowe Casa Organics pointed followers to their own products. “Wellness influencers are well-practiced” at capitalizing on fear, “even i

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