Jewellers recoup profits through inflated rates, hidden wastage charges, and overpriced stones, says Sarthak Anuja

As the festive season approaches, jewellery stores across India are rolling out attractive schemes to draw customers. Among them, the offer has become especially popular — but experts warn it’s not as beneficial as it sounds.

Investment banker has urged consumers to be cautious, calling the offer a that often ends up costing buyers more. In a detailed post, Anuja broke down under the guise of such offers and advised shoppers to always verify jewellery through the on the .

“Most people fall for the ‘0% making charge’ pitch, thinking they’re saving, but in reality, they’re paying more through indirect costs,” he said.

According to Anuja, here’s how the trick works

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