OpenAI has expanded its ChatGPT tool once again, adding a feature that will let developers build applications inside the chatbot. This will allow users to interact with different applications from big-name brands without having to leave the chat interface.

While developers can build new apps, OpenAI has announced a set of pre-approved options to kick-start the process. The full list of pilot partners is Booking.com, Canva, Coursera, Figma, Expedia, Spotify and Zillow, and more companies will be added later this year.

“Apps in ChatGPT fit naturally into conversation. You can discover them when ChatGPT suggests one at the right time, or by calling them by name. Apps respond to natural language and include interactive interfaces you can use right in the chat,” it was stated in OpenAI’s anno

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