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When the Frame TV hit the market in 2017, it redefined what a television could look like.

To this day, it’s still hard to find a screen that rivals the Frame’s aesthetics and performance, even at its full price. But now, with a 40% discount for October Prime Day , it’s even more tempting to invest in Samsung’s 65-inch Frame TV , especially with all the holiday gatherings and cozy movie nights on the horizon. I mean, who doesn’t want a TV that doubles as a custom art display?

As people who shop for a living, we’re very selective about what earns a place in our homes, so when we genuinely love something, we don’t keep it to ourselves.

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