Dabur India on Tuesday said it expects consolidated revenue to see a growth in mid-single digits and operating profit to grow almost in line with revenue. It added that the GST reforms will drive affordability, enhance purchasing power, which will boost consumption and strengthen demand in both urban and rural markets. However, it noted that there were some headwinds as trade witnessed temporary disruption due to this transition. As a result, consumers deferred purchases which resulted in short-term moderation in sales during September.

The company said that its key categories like Oral care, Juices, Hair oils, Shampoo, Digestives, OTC, Branded Ethicals and Culinary — which represents approximately 60 per cent of its India business — will benefit from 12 per cent/18 per cent GST rate cut

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